03.1 case study

Superkreatives

Founding Member → Operations Manager

A Canada-based digital marketing startup focused on the mortgage industry, helping agents grow their presence in the digital space and generate more business through targeted marketing.

timelineJul 2024 — Present
roleFounding Member, Operations Manager
team size20+ members
industryMortgage / Digital Marketing

The gap in the market

I was the first founding member of Superkreatives, involved right from the initial idea discussions. The founder identified a clear gap in the Canadian market — there wasn't any company focused specifically on digital marketing for mortgage agents. At the time, some mortgage businesses were rapidly growing by leveraging channels like Google Ads, Facebook Ads, SEO, and social media, while many traditional brokers were still relying mostly on referrals and local marketing.

Seeing this shift, we decided to build Superkreatives to bridge that gap — helping mortgage agents grow digitally through website development, social media management, Facebook Ads, CRM setup, Google My Business optimisation, and other strategies designed specifically for the mortgage industry.

What I worked on in the early stages

  • Finalised the company name and logo alongside the founder
  • Designed, wrote the website content, and led website development
  • Built service strategies for website, social media, and SEO in collaboration with the founder
  • Helped define the initial pricing structure
  • Worked with HR to hire the right talent and build the team
  • Directly managed the initial client projects
  • Set up execution strategies for the delivery team

As Operations Manager, I'm responsible for

Ensuring projects are completed on time
Collaborating with the founder on future growth strategy
Overseeing proper execution of all projects
Managing the HR function and hiring the right talent
Continuously improving strategies for the service execution team
Working closely with HR to build and scale the team
Driving team management and collaboration
Managing operational P&L
Achieving monthly recurring revenue and upselling targets
Supporting project managers in resolving challenges
Leading and managing a team of 20+ members