A closer look at the ventures I helped build — from naming and design through to operations and growth. Tap into any of these for the full case study.
Founding member of a Canada-based digital marketing startup for the mortgage industry. Helped finalise the name and logo, wrote and led the website build, and set up service strategy for web, social, and SEO — before scaling the delivery team.
Read the case study →A Canva-style design tool with a built-in logo generator, sold D2C and white-labeled to businesses across the US and Canada. Progressed from UI/UX Designer to Design Manager to Chief Operating Officer.
Read the case study →A platform connecting early-stage founders with seed investors, pitch deck templates, and outreach services. Led the website build and personally sourced, scraped, and cleaned global investor data to make it usable.
Read the case study →Full app UI/UX for a mechanic booking service — customer app, provider panel, and dispatcher interface — plus the marketing site, pitch deck, and day-to-day operations.
Read the case study →A marketing startup driving Airbnb bookings for rental properties across Canada through local social strategy. Led planning, named the project, designed the site, and ran a 4-person team through client delivery and budgeting.
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