Career log

Kreateable

Canada-based product startup — a Canva-style design tool with its own canvas, presets, and a logo generator, sold D2C and white-labeled B2B. When a key team member left, I stepped in to lead the entire operation, working closely with both founders. Read the full case study →

• Managed HR and hiring across the team
• Oversaw a team of 20+ members and the company's P&L
• Supervised client management and shaped overall company strategy
• Ensured smooth, efficient day-to-day operations

Kreateable

Promoted as Design Manager once design packages became the company's main revenue driver, with a high volume of projects coming in.

• Oversaw design delivery for clients and led a team of 10+ designers
• Handled direct client communication through email and calls
• Managed web and app UI/UX projects, plus recurring client invoices

Kreateable

Joined full-time to support the founder on internal projects, designing app and website experiences for the startup.

• Led the full front-end UI/UX revamp of the website
• Within months, also redesigned the product's tool and its backend system
• Supported the wider team across multiple design requirements as needed

Fundseeks

Co-founded idea with a friend, driven by one goal: support new entrepreneurs at every stage of their journey with investor access, pitch deck templates, and outreach services. Read the full case study →

• Led website design and development, sourced and cleaned global investor data
• Managed a team of 6 and drove new client acquisition via LinkedIn and targeted outreach
• Ran HR management for the project alongside execution and strategy

Smrtfix

Responsible for the complete app user journey and full UI, plus the company website and pitch decks — and hands-on with investor outreach. Read the full case study →

• Managed operations: social media, ad campaigns, website updates, and the POS system
• Designed the customer app, provider panel, and dispatcher interface
• Collaborated with a small team of 2–3 members

Brandkreaters

Small startup focused on marketing and driving bookings for rental properties across Canada through local social media strategy. Read the full case study →

• Led planning, named the project, and personally designed the website
• Managed a team of 4 (2 designers, an outreach specialist, a social media manager)
• Owned client relationships, budgeting, and new client onboarding

Gold Dust Gardening

Worked across social posts, product displays, mockups, print design (brochures, pamphlets, leaflets), 3D/2D web banners, and promotional videos. More on this →

Photobug.anc

Member and coordinator of the college photography society for two years as photographer and designer, later promoted to Vice President. More on this →

• Reorganised the society after the pandemic and managed a team of 20 members
• Designed and launched CAPTURRA — the first magazine by any society in the college
• Ran multiple inter- and intra-college events

Cyber Clan Society

Rebuilt the society from scratch after the pandemic, growing a team of 16 students and managing all graphic and web design work with a team of 5.

EMACITY

Interned as UI designer for their app — designed multiple icons and visual assets, and redesigned the company logo.

Freelance Graphic Design

Worked across individual projects — vector design, logo creation, video editing, print (pamphlets, leaflets, posters, banners, promotional items), illustrations, and magazines.