A Canada-based product startup founded by two co-founders — a design tool similar to Canva, featuring its own canvas and ready-made design presets, with a key feature: a logo generator.
The business operated through both D2C and B2B models, where we also white-labeled the tool for other businesses across different use cases. Over time, we expanded our offerings by introducing design packages, helping clients with their design and video requirements. Most of our clients were based in the US and Canada.
I joined Kreateable as a full-time UI/UX designer, supporting the founder on a few of his newer internal projects. As a UI designer, I helped create app and website designs for the startup, while also providing UI design and graphic work for the wider team.
When I was appointed Design Manager, the company was generating most of its business through design packages, and there was a high volume of projects coming in. This gave me the opportunity to lead those projects, overseeing and managing a team of 10+ members.
After a few months, I got the opportunity to lead the entire operation at Kreateable. One of the key team members had left, and the founders needed someone to step in and take charge of the team. I was given that responsibility and started working closely with both founders to manage and guide the overall operations.